REDMOND, Wash. — July 1, 2013
— Microsoft Corp. today announced the initial phase of its
business-channel expansion plans for the Surface family of PCs, along
with AppsForSurface — a new Surface application-development program for
independent software vendors (ISVs).
As part of its measured and phased approach to the growth of the Surface business, Microsoft announced the Microsoft Devices Program,
which allows customers to purchase Surface and commercial services
through authorized resellers. The two-tier program establishes Ingram
Micro Inc., SYNNEX Corp. and Tech Data Corp. as inaugural
device-authorized distributors to sell Surface to a newly designated
group of device-authorized commercial resellers. Today, these resellers
include CDW, CompuCom Systems Inc., En Pointe Technologies, Insight
Enterprises Inc., PC Connection Inc., PCM Inc., SHI International Corp.,
Softchoice, Softmart and Zones Inc. In addition to offering Microsoft’s
extended warranty and accidental damage, resellers bring a variety of
value-added services to the Surface family such as asset tagging, custom
imaging, kitting, onsite service and support, device recycling. and
data protection. During the next few months, Microsoft will work to
authorize commercial distributors and resellers in more countries.
AppsForSurface, a new ISV program that provides devices and funding
for Surface-specific business applications, addresses the growing demand
for Surface enterprise applications. Current program participants
include Airstrip, Citrix, Houghton Mifflin Harcourt and Sage.
In June, Microsoft announced a one-time offer for Surface RT
starting at $199 for qualifying educational institutes running until
the end of August in 26 countries, valid for all K–12 schools and
universities purchasing direct from Microsoft. In the coming days,
Microsoft will expand this offer into the commercial channel starting
with Authorized Surface Resellers in the United States. Microsoft has a
long tradition of delivering high-quality solutions for education, and
this offer is intended to get Surface in the hands of even more
educators and students.
Founded in 1975, Microsoft (Nasdaq “MSFT”) is the worldwide leader in
software, services and solutions that help people and businesses realize
their full potential.
The information contained in this press release relates to a
prerelease software product that may be substantially modified before
its first commercial release. Accordingly, the information may not
accurately describe or reflect the software product when first
commercially released. The press release is provided for informational
purposes only, and Microsoft makes no warranties, express or implied,
with respect to the press release or the information contained in it.
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Web links, telephone numbers and titles were correct at time of
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