Apple
plans to support its upcoming iTunes Radio with audio ads, as well as
video ads served up by the likes of McDonald’s, Nissan, Procter &
Gamble, and Pepsi.
But the deal isn’t cheap, according to AdAge. The aforementioned companies are paying Apple in the millions of dollars to have their ads exclusively served through iTunes Radio, and that’s only until 2014.
In January of next year, even more companies that flood the market with juices, watches, cars and everything in between will be welcomed to the scene.
According to people familiar with the negotiations between Apple and these companies, an advertiser will be able to hop in with its own commercials if it agrees to “the minimum buy-in of around $1 million,” or around €745,000.
Audio ads will be more naggy, with one being served once every 15 minutes, sources say. Not an ideal listening experience, but you can break free with an annual subscription to Apple’s iTunes Match (for $25/€25).
Read the rest of this post --->
But the deal isn’t cheap, according to AdAge. The aforementioned companies are paying Apple in the millions of dollars to have their ads exclusively served through iTunes Radio, and that’s only until 2014.
In January of next year, even more companies that flood the market with juices, watches, cars and everything in between will be welcomed to the scene.
According to people familiar with the negotiations between Apple and these companies, an advertiser will be able to hop in with its own commercials if it agrees to “the minimum buy-in of around $1 million,” or around €745,000.
Audio ads will be more naggy, with one being served once every 15 minutes, sources say. Not an ideal listening experience, but you can break free with an annual subscription to Apple’s iTunes Match (for $25/€25).
Read the rest of this post --->
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