Sony’s First Quarter Savior: The Smartphone

Sony-Xperia-A
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After a few tough years Sony, a company once synonymous with innovative consumer electronics, appears to on the rebound. The apparent engine of its turnaround? The smartphone.
Reporting earnings for its fiscal first quarter ended June, Sony posted a modest profit of $35 million, an impressive recovery from the ugly loss it posted for the same period a year earlier. And it attributed that turnaround to two things: A favorable shift in foreign exchange rates and brisk smartphone sales.

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Evidently the Xperia A, which Sony touts as the most popular smartphone in Japan, and its counterpart, the Xperia Z, have met with some reasonable success, driving what the company describes as a “significant increase in unit sales” of its Android smartphone portfolio. Sony sold 9.6 million smartphones during the quarter, a big improvement over the 7.4 million it sold a year ago...
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