The latest iteration Apple’s mobile operating system, iOS 7, debuted on Wednesday morning as promised, bringing with it what CEO Tim Cook has described as “the biggest change to iOS since the iPhone.”
A complete reimagining of the operating system on which the iPhone, iPad and iPod touch run, iOS 7 is Apple’s first truly post-Steve Jobs product — one imagined and architected without his guidance and persistent refinement. It’s a reconceptualization of the OS that aspires to unify Apple’s vision of hardware and software into a holistic experience, and it’s the result of the new era of collaboration at the company that began last year with the ouster of former iOS chief Scott Forstall and the elevation of Jony Ive to SVP of design.
IOS 7 is a watershed moment for Apple, as Cook explained at D11 earlier this year.
“We (asked Jony to work on iOS) to really amp up collaboration,” Cook said. “Because, for us, and I think this is particularly true in the post-PC era, is that the key for having a great killer product is to have incredible hardware, incredible software and incredible services.
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