BlackBerry could be further hit by Microsoft's acquisition of Nokia, as the deal removes one of the front runners to step in and save the ailing smartphone maker. Microsoft is also likely to aggressively target the enterprise firms that make up BlackBerry's key customer base.
The news that Microsoft is to acquire Nokia's mobile business unit effectively ends speculation that the software giant might snap up all or part of BlackBerry. The Canadian firm has been going through a rough patch for the past few years, but still has a significant number of enterprise customers using its server platform, and some industry observers believed that an acquisition would make sense for Microsoft.
BlackBerry has already begun exploring strategic alternatives for its future, should its ambitious relaunch plans based around the BlackBerry 10 platform not pay off. These include offering up all or part of the company for acquisition, or selling off BlackBerry's intellectual property (IP) it has around mobile devices and wireless communications.
However, with Microsoft instead choosing to buy up Nokia's handset business, BlackBerry is instead likely to face increased competition, as Microsoft is likely to make a more determined push for the same enterprise customers with Windows Phone, according to Gartner analyst Caroline Milanesi.
"In case there was still hope out there for Blackberry, this is pretty much it. Microsoft will be more aggressive than Nokia in pursuing enterprises," she stated.
Microsoft's Windows Phone platform has also now passed BlackBerry to take third position in the market behind Android and Apple, according to earlier figures published by Gartner, which makes the smartphone market increasingly appear to be a three horse race.
However, one BlackBerry executive has...Read the rest of this post---->V3
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