BlackBerry turned down Bieber because 'he's not going to last'

According to Bloomberg Businessweek, the fine Canadian singer offered himself as a brand ambassador to his fellow Canadians for a mere $200,000 and 20 phones. He was rejected.

 
How could anyone turn down this magnetism?
(Credit: Justin Bieber/VEVO screenshot by Chris Matyszczyk/CNET) 
 
Time and cruelty have a wicked relationship.

I fancy they sit in a bar together most nights and look back to see what they both have wrought.
That's why tonight they might be having a beer, a giggle, and dance at news that has just emerged about the company formerly known as RIM.

Bloomberg Businessweek has been chatting to quite a few current and former employees of BlackBerry in order to understand what went right and what went less right.

While you might be fascinated with some of the technological debates surrounding this fascinating company, I was moved by one sole tale.

It is the tale of a fine young Canadian who -- according to Vincent Washington, senior development manager at RIM between 2001 and 2011 -- came to his fellow Canadians with a very modern idea.

His idea was that he, Justin Bieber that is, a fine young Canadian, would become the brand ambassador for the fine maturing Canadian company.

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Washington told Bloomberg Businessweek: "He said, 'Give me $200,000 and 20 devices, and I'm your brand ambassador,' basically. And we pitched that to marketing: Here's a Canadian kid, he grew up here, all the teeny-boppers will love that."

Naturally, the marketing people rose as one, jigged around the room and praised the heavens for this miraculous occurrence.

Said Washington: "They basically threw us out of the room. They said, 'This kid is a fad. He's not going to last.' I said at the meeting: 'This kid might outlive RIM." Everyone laughed."

Some might see this as Washington polishing his credentials. Still, it's a better idea than that had by anyone who's been handling BlackBerry's marketing since the company attempted to have any marketing at all.

Its efforts have lurched from the forgettable to the forgettable. Indeed, the highlight was perhaps its signing of Alicia Keys to be its brand ambassador.

This wondrous move was slightly tarnished when she tweeted from her iPhone and then offered the familiar explanation that she'd been hacked.

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About Doru Somcutean

Hello, my name is Somcutean Doru and I'm from Romania.

I really like to read reviews and see what's new about technology, on D-BLOG I share with you articles/reviews that I find interesting. I also write some reviews in romanian...

My second blog is D-NEWS , here are some movie reviews , my favorite songs or clips that I like...is more like a personal blog...so please don't get in because you'll get really bored.

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