Numerous companies including Apple, Nvidia, Ericsson, Hallmark, The Weather Channel, Chanel and Old Mutual have rushed to buy their new top-level .wiki domains, following concerns that internet trolls may attempt to hijack control of them.
CentralNic Group, the company that handles the new .wiki domains, confirmed that the companies were among the first to buy the domains. The .wiki top-level domains (TLDs) are designed to let businesses set up information sites about themselves.
The .wiki TLD is available for purchase for companies and not-for-profit organisations that already own similar domain names. CentralNic's CEO Ben Crawford told V3 that other parties will be allowed to secure the .wiki TLD from 8 May.
"Trademark holders have this two-month window to obtain their domains before they become available to the general public. If they do not register their domain, then someone else with a legitimate use for the domain may register it," he told V3.
"So for instance if Apple computers did not secure Apple.wiki, then the community of apple growers could have registered the domain as a home for a wiki about the fruit, apples."
The time frame set by CentralNic is far shorter than other companies handling TLD domains. Nominet, the company handling the .uk rollout, has pledged to hold the addresses for companies with valid claims for up to five years.
This indicates that the early rush by Apple, Ericsson, Hallmark and others could be a protectionist move, designed to stop web squatters and competitors stealing the domains from them.
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