SAMSUNG Delivers a New In-Room Experience with Updated Hospitality TV Content Management Solution

Ridgefield Park, NJ – May 27, 2014Samsung Electronics America today announced an update to its LYNK™ REACH (Remote Enhanced Active Control for Hospitality) software and hardware solution. Featuring a new, fully customizable user interface, Samsung LYNK REACH 3.0 provides hoteliers with a more cost-effective and efficient solution for managing, delivering and maintaining guestroom TV content from a single location.

“Samsung offers a technology portfolio that delivers the scalability and accessibility hoteliers need to meet the growing expectations of today’s tech-savvy traveler, while keeping operating and maintenance costs down,” said Jonas Tanenbaum, vice president of hospitality at Samsung Electronics America. “With Samsung LYNK REACH 3.0, we are making it possible to offer in-room content for guests that is both entertaining, informative and easily integrated into a hotel’s existing infrastructure, improving operating efficiency and reducing the total cost of ownership.”

Available on all Samsung Hospitality TV models, LYNK REACH 3.0 can be used to seamlessly broadcast branded content, hotel information through an Interactive Program Guide (IPG), while also managing a TV’s software settings, firmware and clone version from a central location. Its compatibility with existing coaxial-based infrastructure enables properties to achieve lower labor and operating costs.
Key features include:
  • Interactive Program Guide: An easy solution that brings a residential experience into a guest room with picture in picture functionality and detailed program information.
  • Fully Customizable User Interface: An intuitive, fully customizable user interface provides fast access to content for guests and near-real time updating for hospitality managers.
  • Live Channel Advertising: With a variety of new templates, hoteliers can create a live channel for guests featuring information on restaurants, spas and other hotel facilities to help generate additional revenue.
  • Service Contents Expansion: Through the REACH 3.0 server, hotels can now provide valuable service content to guests, such as weather and flight tracker widgets.

For more information about Samsung’s Hospitality TV solutions, please visit or call 1-866-SAM-4BIZ. For a limited time customers are able to take advantage of an offer to receive a free Samsung LYNK REACH device for every 125 Samsung Hospitality TV units purchased that are 40” or larger.

About Samsung Electronics America Enterprise Business Division

As a global leader in Information Technology, Samsung’s Enterprise Business Division (EBD) is committed to introducing new business experiences across a diverse spectrum of industries from retail to healthcare, hospitality to sales. We believe technology brings business and customers together — to better share, collaborate and discover new opportunities. With a market-oriented approach to innovation, EBD is a division of Samsung Electronics America, Inc. (SEA), a U.S. subsidiary of Samsung Electronics Company, Ltd. (SEC). For more information, please visit, call 1-866-SAM-4BIZ or follow Samsung EBD via Twitter: @SamsungBizUSA.

About Samsung Electronics Co., Ltd.
Samsung Electronics Co., Ltd. is a global leader in technology, opening new possibilities for people everywhere. Through relentless innovation and discovery, we are transforming the worlds of TVs, smartphones, tablets, PCs, cameras, home appliances, printers, LTE systems, medical devices, semiconductors and LED solutions. We employ 286,000 people across 80 countries with annual sales of US$216.7 billion. To discover more, please visit
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About Doru Somcutean

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